1. Five competitive advantages used by Air Asia :
a) Asia's largest low fare and no frills airline.
b) Air Asia pioneered in low cost travelling in Asia.
c) The first airline to implement fully ticketless travel.
d) The first airline to implement unassigned seats.
e) Crew productivity level that is triple that of Malaysia Airline.
2. Porter's Generic Strategies applied by Air Asia :
a) Air Asia applies broad cost leadership.
b) Broad cost leadership is organization competes by offering a broad range of products at low prices. Its business strategy is to be the low-cost provider of goods for the cost-conscious consumer.
c) Air Asia provides lowest cost so that "power Everyone Can Fly", undercutting former monopoly operator Malaysia Airline with promotional fares as RM1 (US.$0.27).
3. Buyer power and supplier power in Air Asia :
a) Buyer power in Air Asia is low because buyers have few choices of whom to buy from because Air Asia in the leading low-cost fare airline with the slogan "Now Everyone Can Fly".
b) Supplier power is Air Asia is high when buyers have few choices of whom to buy from that provides services as Air Asia flies to over 61 domestic and interntional destinations with 108 routes, and operates over 400 flights daily from hubs located in Malaysia, Thailand and Indonesia and has flown over 55 million guests.
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